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Midnight Madness Registration Form – Participating merchants


Please note that onlydowntown merchants will be accepted.

Deadline to complete your application: October 16, 2026.

Registered exhibitors will benefit from the promotional campaign, which includes:

  • A dedicated page on the event website: tourismelacbrome.com

  • Coverage in the tourism newsletter and the Town of Brome Lake newsletter

  • A radio campaign on M105

  • Promotional flyers distributed to local merchants

  • A digital campaign on social media

  • Promotional panels and posters displayed in Morris columns

  • An event mention in the municipal newsletter The Bulletin

Business Identification

Important details

  • To be included on the list of participating shops for Midnight Madness and to benefit from the advertising campaign, we ask that you provide a gift card valued at $50.
  • All collected gift cards will be used as part of a prize draw during the radio campaign on M105.
  • The gift card must be delivered to the Brome Lake Centre (270 Victoria Street) no later than October 23.
  • Please note that your registration will only be considered official once we have received your gift card.
  • The Midnight Madness organization is not responsible for any sales made during the event.

As a participating shop, I agree to:

  • Be ready as of 5 p.m. on Saturday, December 12.

  • Remain open from 5 p.m. until midnight.

For any questions, please contact Maria Cordaro by email at maria.cordaro@lacbrome.ca